02 luglio 2013 | 12:24

The Dish propone un’alternativa vincente

Il blog The Dish di Andrew Sullivan ha raggiunto in sei mesi 28 mila abbonati e ricavi per 750 mila dollari, lo scrive sul sito Paidcontent.org Laura Hazard, giornalista del sito GigaOm.

L’obiettivo di Sullivan è raggiungere i 900 mila dollari entro i prossimi sei mesi. “Spero di farcela”, ha dichiarato il blogger, “anche se dopo il successo iniziale, da aprile si iniziano a vedere i primi segnali di declino”. Il boom del blog si è infatti registrato quando si è reso indipendente dal blog Daily Beast sei mesi fa.

Il successo di un blog che propone unicamente contenuti a pagamento sembra suggerire un nuovo modello in contrasto con la logica free del web.

Andrew Sullivan

Andrew Sullivan (foto: paidcontent.org)

Six months in, Andrew Sullivan’s Dish hits 28,000 paid subs and revenues of $715k

Summary: Since politics blog The Dish went independent six months ago, it’s raised $715,000 and has about 28,000 paid subscribers. That’s close to its goal of $900,000 for the first year, but most of the subscriptions came very early on.

It’s been six months since politics blogger Andrew Sullivan decided to take his popular blog, The Dish, independent, and on Monday he posted a half-year status update: The blog now has 27,349 paid subscribers who have contributed $715,000 in revenue. That takes The Dish 80 percent of the way to its goal of $900,000 in revenue for the first year.

It’s admirable progress, but as Sullivan acknowledges, most of that revenue came within the first few days of the announcement that The Dish was breaking free from the Daily Beast.

As for the number of readers who are hitting the paywall, Sullivan noted that “the number of readers who have used up their five read-ons now stands at 28,000.” 2.5 percent of readers who hit the paywall convert, and Sullivan says that’s better than the industry average of 2 percent.

“From March onward, everyone is on auto-renewal, which gives us much more stability. But we won’t really know how sustainable we are until we see if we can get all our most devoted Dishheads to give the same amount next February when their subs come due,” Sullivan writes. “I’m pretty confident we can – but enough of a worry-wart not to declare success until then. Nonetheless, the good news is that when you look at the revenue after that first money-bomb, it has stabilized since April and shows little sign of declining.”