15 luglio 2014 | 17:51

New York Times: Arthur Gregg Sulzberger, figlio dell’editore, è il nuovo senior editor for strategy

Il New York Times ha annunciato un nuovo ruolo per Arthur Gregg Sulzberger, figlio dell’editore e presidente Arthur Sulzberger Jr. Il giovane Sulzberger, finora editor e giornalista della sezione Metro, assumerà infatti l’incarico di senior editor for strategy. Lo ha annunciato questo pomeriggio il direttore del quotidiano Dean Baquet in una nota riportata dal sito Capitalnewyork.com.

Arthur Gregg Sulzberger (foto Capitalnewyork.com)

Arthur Gregg Sulzberger (foto Capitalnewyork.com)

La nomina arriva un paio di mesi dopo la pubblicazione dell’Innovation Report del Times – condotto da un team di persone guidate proprio da A.G. Sulzberger – nel quale sono state individuate le aree in cui il giornale è ancora indietro in termini di innovazione digitale e quelle che necessitano di nuovi team focalizzati su sviluppo dell’audience, analytics e strategy.

Nel suo nuovo incarico Sulzberger, che riporterà a Baquet, andrà a caccia di tendenze e sviluppi del settore editoriale, dalle modalità di fruizione delle notizie sui diversi device alle strategie per aumentare l’audience. Verrà supportato da un ristretto gruppo di persone, forse tre, e si coordinerà con Will Bardeen.

Secondo il Capital Sulzberger è destinato, insieme ad altri due colleghi e membri della famiglia, a ereditare il ruolo di editore della testata che il padre lascerà nei prossimi anni.

Ecco la nota integrale in cui il direttore Dean Baquet annuncia la nuova nomina:

Since it was released last Spring, our innovation report has been hailed as an important piece of strategic thinking about how the The Times can take its fate into its own hands and draw more readers for our powerful journalism.

So it should come as no surprise that the person who will help make sure the report’s proposals become reality, we’ve settled on its lead author — Arthur Gregg Sulzberger, who will become a Senior Editor for Strategy.

In a nutshell, Arthur will aggressively search for the trends and developments in the industry — from the way people read us as they bounce from mobile to print, to the most Timesian way of finding and grooming a new and bigger audience. He will assemble a small group of people — perhaps three — from inside and outside the newsroom and they will coordinate with Will Bardeen’s company-wide strategy operation. In fact, at least one member of Will’s team will be part of Arthur’s group.

Arthur will report to me. But his first task will be to help the newsroom’s leaders and Andy Rosenthal build a joint newsroom-editorial page audience development operation that can pull all the levers and build readership. This will be another shared resource like photography, video and news design. One reason the innovation report was a success was that it was based on good reporting by some of our best journalists. So Arthur and his team will continue to be practically-minded advisers, developing strategies to make sure that our best enterprise and news coverage — all that makes us special — find the most readers.

Before joining The Times Arthur worked as a reporter for the Providence Journal and the Oregonian. He joined the metro desk in 2009, where he worked for City Room and later covered Federal court.

He reopened the Kansas City bureau, and spent two years as one of our finest national correspondents. He was an editor on metro where, among other assignments, he was deeply involved in our series on the failings of the Bronx court system.

Dean