22 dicembre 2015 | 14:57

Pedro Avery, ceo di Havas Sports & Entertainment

Havas Group annuncia il 16 dicembre 2015 la nomina di Pedro Avery come ceo di Havas Sports & Entertainment network. Succede a Lucien Boyer, che passa a Vivendi. Le cariche saranno effettive a partire dal 1 gennaio 2016.

Nel suo nuovo ruolo, Avery è supportato da un team guidato Jérôme de Chaunac, promosso a managing director di Havas Sports & Entertainment, e Fredda Hurwitz, global chief strategy officer.

Ecco, di seguito, il comunicato diramato dal gruppo:

The Havas Group today announced the appointment of Pedro Avery as ceo of its Havas Sports & Entertainment
network, to succeed Lucien Boyer who is moving to Vivendi. The appointment will be effective as of January
1st 2016.

Pedro Avery, currently group managing director Havas Media Group UK & ceo Arena Media Uk will bring his
unique experience in media and entertainment and his business acumen to strengthen Havas Sports & Entertainment network and drive growth.

He will retain his existing roles with Havas Media Group Uk and Arena Media Uk, providing an importantbridge for clients looking for joined-up thinking between advertising and sports and entertainment.

In his new role, Avery will be supported by a strong global team led by Jérôme de Chaunac managing director of Havas Sports & Entertainment, who has been promoted from chief operating officer, and Fredda Hurwitz, global chief strategy officer.

Yannick Bolloré, Havas ceo, commented: “I would like to congratulate Pedro on his new role. He is an experienced leader who knows our business extremely well. Pedro and his team will work alongside myself and
the Executive Committee to foster a better integration of Havas Sports & Entertainment within the group while
designing the future of our offering and strengthening our global leadership position in the world of content, entertainment & sports. I would like to thank Lucien for his hard work and dedication over the past 15 years and wish him all the best in his new role at Vivendi.”

Pedro Avery added: “I am thrilled to become global ceo of Havas Sports and Entertainment. There has never been a better time to work with the world’s top brands to reach global audiences through sport and entertainment because digital technology means we have so many more opportunities at scale.
Havas Sports & Entertainment already has a world-class team of more than 600 people who have a track record
of delivering innovative, high-quality solutions to our clients. Everyone I have met within the network has passion and energy to do great work and I look forward to expanding our offering at this very exciting time in the development of Havas.”