13 gennaio 2016 | 17:27
Joe Ripp sceglie Steve Marcopoto per la nuova posizione di presidente di Time Inc International
Joe Ripp, presidente e ceo di Time Inc, ha nominato il 13 gennaio 2016 Steve Marcopoto presidente di Time Inc International. Con effetto immediato, come si legge su Fipp.com, ha il compito di espandere Time Inc nel mercato internazionale attraverso il digitale, le piattaforme video e tv, partnership ed acquisti.
“Da quando la Time inc è diventata una public company, 18 mesi fa, ci siamo focalizzati sulla trasformazione del nostro business e sulla nostra crescita. L’esperienza di Steve ci permette di ampliare le nostre capacità su larga scala” dichiara Joe Ripp.
Time Inc. Chairman and CEO Joe Ripp appointed Steve Marcopoto to the newly created position of President, Time Inc. International, formalising his role during the past year as a consultant.
Effective immediately, Marcopoto is charged with expanding Time Inc.’s business portfolio in international markets through digital, video and TV platforms, partnerships, acquisitions, licensing and commerce.
“Since Time Inc. became a public company 18 months ago, we have focused on transforming our business and positioning our company for growth. Steve’s expertise and success in growing international operations make him an excellent choice to lead us as we aim to extend our capabilities on a global scale,” said Ripp.
Marcopoto commented: “I am delighted to be returning to Time Inc. to help drive the diversification and expansion of our best-in-class brands, content and media properties around the world. The digitally fuelled growth of the media industry internationally makes this an ideal and exciting time to extend the Time Inc. transformation globally.”
Marcopoto was previously president and managing director of Turner Broadcasting Asia-Pacific, where he oversaw all programming, original production, business and network development, advertising and distribution sales, marketing and promotion. During his tenure, he expanded the operation to significant scale, taking it from two broadcasting networks in the region to 36 channels and 13 digital services in 11 languages by the time of his departure. Prior to that, Marcopoto held various positions at Time Inc., including President, Time Inc. Asia; Publisher, Time Asia; and Managing Director, Fortune Asia.
During the past couple of months, Time Inc. has been extending the scope and adjacent activities of its brands globally. It recently announced the international expansion of the highly acclaimed Essence Festival franchise, launching a three-year partnership with eThekwini Municipality to host the Essence Festival in Durban, South Africa. Time Inc. also announced the launch of a US bespoke edition of Wallpaper*, the world’s most important design and style brand. Time Inc. UK acquired UK Cycling Events (UKCE), a leading UK provider of premium cycling events, and made a strategic investment in Snap Fashion, a visual search business specializing in fashion.
Annunci di lavoro
Dati e cifre
L’anno prossimo gli investimenti pubblicitari cresceranno del 4.3% trainati da sei Paesi. La tv perderà un punto, Google e Facebook sempre più pigliatutto. Le previsioni di GroupM: l’Italia crescerà (+2.1%) ma meno senza i Mondiali di calcio »