FremantleMedia ha annunciato che Georgia Brown è stata nominata executive vice president global scripted e factual content. Nel suo nuovo ruolo, si legge su Fremantlemedia.com, la Brown si occuperà di supervisionare le acquisizioni, le distribuzioni esarà punto di riferimento per la casa madre e le unità di produzione. Questa carica è stata creata per sviluppare la strategia di acquisizione dei contenuti e per incrementare la distribuzione dei prodotti originali.
Georgia Brown riporterà sia a Sangeeta Desai, coo e ceo di Emerging Markets FremantleMedia Group, che al ceo di Fremantle Jens Richter.
FremantleMedia today announced the promotion of Georgia Brown to the role of Executive Vice President Global Scripted and Factual Content.
In her new role, Georgia will oversee acquisitions for FremantleMedia (FMI), the company’s distribution business, and will provide a pivotal link between FMI and its in-house production teams. The role has been created as the company seeks to further drive its content acquisition strategy and generate strong commercial returns on its in- house scripted output.
Georgia will have dual reporting lines, working to both Sangeeta Desai, COO & CEO of Emerging Markets FremantleMedia Group and Jens Richter, CEO FMI in order to manage the commercial aspects of its scripted activity on behalf of FremantleMedia Group and third party content acquisition across scripted and non-scripted respectively.
Working with Jens Richter, Georgia will oversee the existing teams on the acquisition of third party content for FMI to distribute, building and complementing FremantleMedia’s existing catalogue. She will work with FremantleMedia’s in-house producers on all co-production and co-financing arrangements in order to maximise returns on behalf of the overall FremantleMedia Group. Georgia will also work with the M&A team to identify potential future acquisitions or creative partnerships, and will be involved in the integration of these companies post acquisition.
Jens Richter said: “Georgia’s talent and passion for content together with her fantastic relationships with the best writing and production talent in the industry makes her the perfect person to lead our acquisition and development business with our brilliant teams in the US and the UK. She’s already secured some great primetime scripted content for FMI since joining FremantleMedia earlier this year and I’m really excited about what the team will deliver in the future.”
Sangeeta Desai added: “As we continue to grow our content pipeline and creative partnerships around the world, Georgia’s industry knowledge and expertise of funding and international co-financing together with her strong track record in deal making will be instrumental.”
Georgia Brown added: “It’s such an exciting time to be working at FremantleMedia, as the business continues to grow and diversify at an incredible pace, and I’m thrilled to be working so closely with Sangeeta, Jens and the wider FremantleMedia teams. Our ambition is to make FremantleMedia the first port of call for any creatives wanting to showcase their work to audiences all over the world, and to recognise our talented in-house teams and the very best third party producers by creating tailored commercial deals that generate the best possible returns for their content.”
Georgia joined FremantleMedia from Shine International where she was SVP of Acquisitions overseeing a range of projects which included Beauty and the Geek, Broadchurch, Code of a Killer, Masterchef and One Born Every Minute. She also secured a first look deal for Shine International with scripted indie, Ecosse Films. Before Shine, Georgia was previously a commercial manager, at BBC Worldwide, the commercial arm of the British public broadcaster. She worked with over 120 independent producers in the UK and internationally to manage rights acquisitions and early investment on BBC Worldwide-distributed programming including Africa, Mad Dogs, Misfits, Natural World, Primeval, Sherlock and Top Gear.