23 marzo 2017 | 16:32
Myriam Vergne, vp sales emea di Euronews
Engaged in a strategic business transformation with its ambitious development plan ‘Euronews NEXT’, Euronews reinforces its Sales department with the creation of a new position of vp sales, emea.
As of April 3, 2017, Myriam Vergne, from The Economist Group, joins Euronews Group and will be based at the Paris office. She will play a key role in the development of the group’s new commercial strategy for the region with the aim of increasing Euronews and Africanews market share and accelerating long-term sustainable revenue growth.
Myriam will lead and manage the Paris, London, Berlin and Dubai offices’ teams in charge of sales across EMEA and Latin America.
Carolyn Gibson, chief revenue officer “As we embark on our exciting new strategic plan for Euronews, the only truly glocal broadcast news service delivering ‘All Views’ across multiple platforms to the largest audience in continental Europe of any international news organisation, we are simultaneously overhauling the commercial business model as we develop our capabilities and solutions for marketers seeking a meaningful dialogue with our audiences. With her proven track record and her deep understanding of customer needs, Myriam will be a key element in the delivery of this transformation. Her leadership and entrepreneurial flair make her a great person to lead the EMEA sales team in this exciting new phase of our development.”
Myriam Vergne: “I am impressed by the new development strategy of the Euronews Group and specifically its new editorial proposition. I am pleased to take part in this incredible transformation, to develop exciting and creative marketing solutions for our customers and position Euronews as a strategic, trusted and key partner for those brands.”
Myriam Vergne joins Euronews in April 2017.
With over 20 years’ experience, Myriam Vergne is a high-profile and much respected professional in the media industry. From 2010, Myriam was The Economist Group’s Sales Director Economist Brands, where she managed the transition from print to digital while maintaining a market share leadership position. In addition to these responsibilities, Myriam was Publisher EMEA for the bi-monthly lifestyle magazine ‘Intelligent Life’.
In 2009, Myriam became Head of Europe (Ex UK) for all Economist’s brands where she also led the commercial teams for Economist Intelligence Unit, the B2B wing of the Economist Group as well as the commercial side for the Conference Business.
In 2009, Myriam became Head of Europe (Ex UK) for all Economists brands where she also led the commercial teams for Economist Intelligence Unit, the B2B wing of the Economist Group as well as the commercial side for the Conference Business. Prior to joining the Economist Group in 1992, Myriam started her career with Publicis-Optimedia as a Media strategist and International Media buyer.
Board member of the IAA, International Advertising Association (2005-2008), Myriam was also Chair (2015-2007) and Treasurer (2014) of the association The Internationals which brings together the international print media based in Paris. Myriam Vergne has also been a Mentor within PWN (Professional Women’s Network) helping women to evolve in their professional career.
The dual French-Austrian citizen, born in Switzerland, studied in Paris and graduated with a Master’s degree in Business Administration and Marketing from the ISC Paris Business School.
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