Stephen Norman è stato nominato direttore vendire e marketing di Psa Groupe. Come spiega una nota, la nomina ha effetto dall’11 aprile.
Il testo del comunicato:
Stephen Norman Appointed Senior Vice President, Chief Sales and Marketing Officer.
With effect from April 11th 2016, Stephen Norman is appointed Senior Vice President, Chief Sales and Marketing Officer.
In order to reinforce and accelerate worldwide Sales & Commercial efficiency, the PSA Group has decided to create the Group Sales & Marketing Office in the wake of the dynamics of the Central Marketing Office created in January last year.
The Group Sales & Marketing Office will incorporate the current scope of the Central Marketing Office and all central professions linked to multi-channel sales, network development and e-commerce.
The Group Sales & Marketing Office, on top of the existing Marketing scope, will overhaul Sales and Commercial efficiency across the globe, reap synergetic commercial benefits and reinforce the transversal management of the function, reconsolidate the Sales ‘Job Family’ in and for the digital age and ensure the assessment of operational teams and propose relevant action plans.
The Group Sales & Marketing Office is responsible to the Peugeot, Citroën and DS Brands and works transversely with all Regions across the globe as well as with the Parts & Service Division.
The objective of this leadership function is to support the Peugeot, Citroën and DS brands’ move up market and enhance the commercial and marketing skills base.