Rolex è diventato ‘naming partner’ del Tennis Paris Masters che diventa Rolex Paris Masters


Roberto Borghi – La prestigiosa marca di orologi che da sempre lega il suo nome ai più prestigiosi eventi del tennis è diventata ‘ naming partner’ del Tennis Paris Masters, appuntamento finale dell’ATP Masters 1000. Grazie all’accordo firmato tra Rolex e French Tennis Federation il torneo d’ora in poi si chiamerà Rolex Paris Masters.

Rolex, the new naming partner of the Tennis Paris Masters
Rolex, nuovo ‘naming partner’ del Tennis Paris Masters

Il comunicato originale

An official partner and timekeeper of the Paris-based Masters 1000 since 2007, Rolex, the prestigious watch manufacturer, has today become the event’s naming partner.
The tournament, run by the French Tennis Federation, will henceforth be known as the Rolex Paris Masters, as per an agreement that will span the next 10 years.
With this long-term partnership, the FFT has confirmed its desire to associate with brands the reputation, prestige and excellence of which correspond perfectly with the values of French tennis and of the Paris Masters.
For almost a century, Rolex has been associated with the quest for excellence inherent in sport. These days, the iconic Swiss watch brand, which embodies both elegance and sporting performance, is present at the most prestigious events in golf, sailing, tennis and motor sport, as well as at equestrian tournaments. The Rolex Paris Masters now joins that illustrious list.
As well as its status of naming partner, Rolex’s long-term commitment will translate into prime visibility around the court, a premium area for VIPs and an innovative approach to digital content.
Bernard Giudicelli, President of the FFT:
“This 10-year agreement with a brand as prestigious as Rolex confirms the tournament’s strong appeal and the FFT’s professionalism. It will enable us to increase the standing of the world’s greatest indoor tournament and to take the event to the next level. Rolex is a tremendous signing for the Tennis Paris Masters and I would like to thank its CEO, Jean-Frédéric Dufour, for his confidence in and commitment to global tennis, as well as Arnaud Boetsch for his support.”

Arnaud Boetsch, Rolex Communication and Image Director:
“In becoming the naming partner of the Tennis Paris Masters, Rolex has strengthened its links with one of the ATP tour’s flagship tournaments, and this is due in no small part to the vision of Bernard Giudicelli, President of the FFT, and of Guy Forget, director of the event. Renowned for its taste for excellence, our brand will now commit its full support to this prestigious event of the world indoor tennis circuit. As usual, Rolex has pledged its long-term support and is delighted to develop its association with the ‘Rolex Paris Masters’ in order to further increase the appeal and reputation of the tournament.”

About the Rolex Paris Masters

The final ATP Masters 1000 event of the season, the Rolex Paris Masters will take place from 28 October to 5 November 2017 at the AccorHotels Arena in Paris. The tournament is, after the four Grand Slams, one of the nine most important on the circuit. Run by the French Tennis Federation and overseen by Guy Forget, the event remains, over 30 years after its inception (in 1986), one of the greatest indoor tournaments in the world. It is an event that invariably manages to generate tremendous interest among the general public; in 2016, almost 130,000 spectators were in attendance.

About Rolex

Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sport, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.